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LottoSpring

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997
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LottoSpring, an online lottery syndicate website, initially asked me to help out with a few blog posts that promoted their services. Over time, I’ve also been asked to assist with their email and social media marketing. To view some examples of the type of content I’ve written for the company, click on the links below. Powerball Winner Sues Lottery Company 5 Easy Ways to Improve Your Chances of Winning the Lottery What is KYC and How Does It Affect LottoSpring Players?
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Acaboom

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867
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Acaboom’s director, Brian Farrell, needed a copywriter to come on board to help create copy that could be used in presentations for various real estate clients. My role with the company involves researching a client’s website/marketing material and coming up with a number of key selling points that we can then use in a presentation. Each presentation is around 10-18 slides, with the copy length varying depending on the client’s wishes. I’m also responsible for creating biographies for staff members that are used both in the presentations and on agency websites.  
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Apex Ideas

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799
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My client needed help turning his new design consultancy agency into a reality. I created the copy for his website and came up with the company’s tagline,“turning problems into products”. Upon completion of the project on the freelancing site Upwork, the client left the following feedback: “First rate Upworker and deservedly a rising talent.” To view their website, please click here.
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Australian Travel Directory

Angela Williams needed someone to create realistic travel itineraries for her new Australian travel website, australiatraveldirectory.com She asked me to create ten separate PDFs for various trips across Australia, offering her input on each separate route. Through carefully considered design and words, I managed to create a set of guides that helped to bring the amazing diversity of Australia to life. To view a draft of a couple of the guides, click below:
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Critical Bench

Critical Bench owner James Thurn needed a lead magnet that would increase his email database and lead to more awareness for one of his paid programmes. He decided that he wanted a piece that ran through the basics of completing a bench press, complete with illustrations to help guide his customers. On completion of the project, James said: “Ben’s work is excellent! The copy and the illustrations were exactly what I was looking for. Communication was easy and he went above and beyond to make this happen. Thanks! I’ll hire him again soon. Highly recommended.” Click below to view a draft of the final product.  
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Prezi Training and Design

Prezi Training and Design needed some fresh eyes to take a look at their website copy and to come up with some exciting ideas for marketing two of their new services. My duties included: Re-writing the company’s website. Creating offline and online marketing material to publicise the launch of a new PowerPoint presentation design service. Researching and providing content to market the company’s new online training portal. Upon completion of the project, the company’s CEO, Kris Flegg, said: “Ben was great to work with and very helpful. Great, skilled guy that we would recommend.” To take a look at their site, click here.  
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Jobs.co.uk

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1212
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Over the course of a year with Jobs.co.uk, I… Worked as part of a small marketing team that helped the site’s membership grow to over 15,000 users in less than six months. Instigated and developed site partnerships with brands such as Uber and Italki. Rejuvenated the site’s social media presence by creating numerous product videos, articles and graphics. Helped to increase engagement by 213% and the amount of Facebook followers by more than a third. Conceptualised marketing material, such as emails and billboards, which were used to promote the company. My daily duties included sourcing newsworthy topics and writing SEO friendly articles that would be of benefit to members. To get a better idea of some of my responsibilities whilst working in the position, please click below. Writing Examples How-to guides – How to Show Your Boss That You’re a Born Leader Lists – 9 of the Easiest Ways to Achieve Success in Your Career News content – Football Club Hires FIFA Player to Represent Them Online Longer style – 9 Warning Signs That You Need to Quit Your Job GIF friendly – 6 of the Biggest Distractions at Work and How to Cure Them To check out the site, […]
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Textbroker

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1246
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The Communication Council’s Copywriting Course

I decided to take the Communication Council’s copywriting course after researching how to break into the industry. From that research, I knew I needed experience improving my writing style for selling. Who better to get feedback from than someone who had worked in the industry for several years? The ten-week course taught me how to write for varying formats, such as TV and radio scripts, as well as how to use each medium to its full potential. To take a look at some of my work from the course, click on the button below. To listen to a radio advert about marriage equality that we conceptualised and produced as part of the course, click on the “play” button below.
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Mint 360 Property

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1049
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