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Sell Your Business

Sell Your Business needed someone to turn an old manual into two¬†ebooks that they could use to promote their online learning platform. My job involved creating a¬†shorter version that they could give away for free and a longer version that would form part of their paid-for premium content. As the copy of the ebook was generally quite dry, the business owner wanted the design to have an element of fun. They also requested that it tied into the company’s primary business colour – green. To see a draft of the final teaser ebook, click below: To see a draft of the full ebook, click below:              
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The Communication Council’s Copywriting Course

I decided to take the Communication Council’s copywriting course after researching how to break into the industry. From that research, I knew I needed experience improving my writing style for selling. Who better to get feedback from than someone who had worked in the industry for several years? The ten-week course taught me how to write for varying formats, such as TV and radio scripts, as well as how to use each medium to its full potential. To take a look at some of my work from the course, click on the button below. To listen to a radio advert about marriage equality that we conceptualised and produced as part of the course, click on the “play” button below.
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